(C) Price Listings

(C1a) Pricing essentials for a property/room listing

(C1a) Pricing essentials for a property/room listing

(C1a) Pricing essentials for a property/room listing

Daily listing rate
Cleaning fee
Additional guest fee
Platform service fees (Airbnb/VRBO)
Occupancy tax

(C1b) How search works and pricing strategies

(C1a) Pricing essentials for a property/room listing

(C1a) Pricing essentials for a property/room listing

Many factors may affect "search ranking". Listing price is just one of them
Cost based pricing vs demand based pricing
Two types of pricing errors

(C1c) Dynamic pricing software tools

(C1a) Pricing essentials for a property/room listing

(C2a) Need a backup listing: Some compelling reasons

Need PMS, channel manager, or dynamic pricing tools if you already use Airbnb/VRBO?
Dynamic pricing tools often allow flexibility to override software driven prices.

(C2a) Need a backup listing: Some compelling reasons

(C2a) Need a backup listing: Some compelling reasons

(C2a) Need a backup listing: Some compelling reasons

Many reasons to have a backup listing. It can be blocked out to avoid overbooking
Your service platforms do not encourage you to have a backup listing, but they do allow you to duplicate a listing.

(C2b) Format of calendar display

(C2a) Need a backup listing: Some compelling reasons

(C2c) Naming your listing: It is all about names

VRBO and most PMS/Pricing Tools can only display price for one listing at a time.
Multi-calendar display is very useful and can be made into a powerful tool. Airbnb can display price/availability in multi-calendar format.

(C2c) Naming your listing: It is all about names

(C2a) Need a backup listing: Some compelling reasons

(C2c) Naming your listing: It is all about names

A good naming system allows you to complete many tasks/work/analysis effectively. It is all about names.
A good naming convention is also the basis for the Integrated dynamic pricing (IDP) strategy

(C3a) Instant booking or not

(C3a) Instant booking or not

(C3a) Instant booking or not

Instant booking
Request booking
Instant booking has a higher search ranking
Have the best of both worlds by using the IDP strategy

(C3b) Issues of overbookings

(C3a) Instant booking or not

(C3a) Instant booking or not

Overbooking can be a problem if not addressed proactively.
Is overbooking really such a big issue?

(C3c) Cancellation and refund

(C3a) Instant booking or not

(C4a) Information used in pricing.

Strict policy
Flexible policy
Strict policy lowers search ranking
Cancellation and refund

(C4a) Information used in pricing.

(C4a) Information used in pricing.

(C4a) Information used in pricing.

cost (intrinsic price), historical data, market data, future data, trend, seasonality, weekend/weekday, holidays/special events, orphan days may be used in pricing
No simple answers to optimally price listings. The IDP strategy provides an easy to use approach

(C4b) Topics discussed in the past

(C4a) Information used in pricing.

(C4b) Topics discussed in the past

None currently